Your product is what you sell; your brand is what your product means in the marketplace. Do you have a potential brand in the making? Unfortunately, too many business-owners ask far too late or never ask at all – not a good idea in a world full of savvy customers and big companies that have mastered the branding game. Great brands are all around us and it’s no accident they make us think of certain things. Think Dominos, and you think of pizza delivery, think KFC and you thin

The future of the QSR industry in India does not lie in cloud kitchen versus traditional restaurants. It lies in how to leverage the best of both the worlds. Pre-covid, the Cloud kitchens were operated in a lean and technology-driven manner, focusing primarily on delivery, which appealed to the QSR industry. However, post-pandemic, and with normalisation Cloud kitchens are facing a reset in their workings. Cloud kitchens became a major business because of the increasing real

So how do you create a giant in the food business?  Come FY26-27, we'll have more than 3,000 KFC and Pizza Hut outlets across five countries along with other brands of Vaango!, Costa coffee and The food Street with consolidated operations under one management and balance sheet.  The merger is projected to achieve a turnover of approximately ₹.8000 crores with projected revenue trajectory is around ₹12,200 Cr by FY28. The combined entity is also aiming at an estimated EBITDA/P

“I’ll be back.” Aren’t these some of the most beautiful words that you hear a customer says while leaving your Hotel and Restaurant; post a good stay. If you start looking around, most people will tell you unequivocally that Brand Loyalty is dead. They may not be entirely wrong -- brand loyalty as your parents and grandparents were used to it might actually be dead. Loyalty is a two-sided relationship now. Customers are still loyal to brands however brand loyalty has just shi