Restaurant landscape is fiercely competitive and with every passing day it is getting more and more so. Every day you can find a couple of new restaurants open up. In order to build a brand, the historic general time period considered to scale gowth and expansion is no more valid. The times are gone when one thought of operating one location for a couple of years and then look for another one. To thrive in today’s fiercely competitive restaurant landscape, there are six essen

₹.1700 crores - that is the valuation of The Belgian Waffle. That’s a remarkable feat for a firm which is almost a decade old. Of course they have earned it by sheer work and it's not just a frenzy.  The Belgian waffle, found in 2015 is the largest western desert focused QSR chain, with around 700 stores spread in 250 cities with a mix of company-owned and franchised outlets with formats spanning across Cafes, Kiosks and Takeaways and with a whole range of premixes and other

With the times, QSR as an industry is changing, trends grow and change and morph. It is critically important for emerging and competitive firms to identify emerging behaviors and design menus and customer experiences to match. And it is wise to use them as a strategic guide for its operators and marketers worldwide. The emerging face of the QSR industry can be expressed by a single line - “I need to give myself a little treat,” “And this little treat and this little moment is

India's quick service restaurants are witnessing a flurry of deal activity, with fast-expanding chains drawing strong investor interest. There is a strong interest in QSR chains by investors, and with caution. The investors expect long-term tailwinds for the sector, given that the food services market has a lot of headroom for growth. A lot of deals are happening because QSR chains are trying to bulk up their physical presence. And the consumption is picking up. Wow Momo is i